Arcanary Growth
Go-to-market strategy
Positioning, ideal customer profile, pricing and a launch plan for a product, a segment or a new country.
Go-to-market strategy at Arcanary
Arcanary's go-to-market strategy service defines who you sell to, what you say, how much you charge and which channels will bring customers in, before money is spent on media. It starts with interviews with customers and the sales team, an analysis of competitors and a review of the current funnel. From there we define the ideal customer profile, segments and buyer personas, write positioning and messaging for each one, review pricing and packaging, and choose the channel mix with a budget and goals per quarter. The result is a written go-to-market plan that marketing, sales and leadership can execute together. It works for new product launches, entry into a new country or segment, and companies whose growth has stalled, in both B2B and B2C.
Delivered by Arcanary's senior Growth team
What's included
- Ideal customer profile and segmentation
- Buyer personas and jobs to be done
- Positioning and messaging
- Pricing and packaging review
- Channel mix and budget
- Launch plan and quarterly goals
Outcome
A plan the whole company can follow, with clear targets and the channels most likely to hit them.
B2B
For B2B
Ideal customer profile and target account lists, messaging for each role in the buying committee, and alignment between marketing and sales.
B2C
For B2C
Audience segments, offer and price testing, and a launch calendar across paid, organic, marketplace and retail channels.
Example
A software company expanding from Argentina to Mexico and Brazil gets a market-entry plan with localized positioning, pricing in local currency and a channel plan for the first 90 days.
Questions about Go-to-market strategy
How long does a go-to-market strategy take?
A typical go-to-market strategy takes four to eight weeks, depending on how many segments and countries are in scope. The first weeks are research: customer and sales interviews, competitor analysis and a funnel review. Then we write the plan and review it with your team, so it is ready to execute rather than a slide deck that sits in a drawer.
Can you also execute the plan?
Yes. Most clients continue with Arcanary Growth to run the channels in the plan, such as paid media, SEO, CRM and sales enablement, and with Arcanary Tech for landing pages, integrations and dashboards. You can also execute it with your own team: the plan is written to be handed over.
More Growth services
All Growth services- B2B demand generation and ABMAccount-based marketing, LinkedIn, search and outbound to fill your sales pipeline.
- B2C performance and e-commerce growthPaid social, Google Shopping, conversion optimization and retention for consumer brands and online stores.
- SEO, GEO and contentRank on Google and get cited by ChatGPT, Perplexity and Google AI Overviews.
- Paid mediaGoogle, Meta, LinkedIn and TikTok campaigns managed to a cost-per-lead or return target.
- CRM, email and lifecycle marketingCRM setup plus email and WhatsApp automation that nurtures leads and retains customers.
- Brand, design and websitesBrand identity, websites and landing pages that look credible and convert.
- Sales enablement and RevOpsSales playbooks, CRM pipelines and the processes that turn leads into revenue.
- Marketing analytics and CROTracking, attribution, dashboards and experiments that show what's working.
- Social media and communityContent, community management and creator partnerships on the networks your customers use.
Ready to grow?
Tell us what you sell, who you sell it to and where you want to be in a year. We'll come back with a go-to-market plan.