Arcanary Growth
Marketing analytics and CRO
Tracking, attribution, dashboards and experiments that show what's working.
Marketing analytics and CRO at Arcanary
Arcanary's marketing analytics and conversion rate optimization (CRO) service makes sure you know what every channel and campaign brings in, and keeps improving the rate at which visitors become leads and customers. We implement GA4, Google Tag Manager, server-side tracking and consent management, connect ad platforms with the CRM, and build attribution models and dashboards in Looker Studio, Power BI or your BI tool. On CRO we analyze funnels, heatmaps and session recordings, prioritize hypotheses and run A/B tests on landing pages, product pages, forms and checkout. Every month you get a clear view of cost per acquisition, return on ad spend and revenue by channel, plus the experiments that moved the numbers.
Delivered by Arcanary's senior Growth team
What's included
- GA4 and Google Tag Manager setup
- Server-side tracking and consent
- Attribution and marketing dashboards
- Funnel and behavior analysis
- A/B testing
- Monthly performance reporting
Outcome
Budget decisions based on revenue data, and more conversions from the same traffic.
B2B
For B2B
Multi-touch attribution from first touch to closed deal, and pipeline reporting by channel and campaign.
B2C
For B2C
E-commerce tracking, ROAS and MER reporting, and A/B tests on product pages and checkout.
Example
One dashboard shows spend, leads, opportunities and revenue by channel, and a checkout test increases completed orders without spending more on ads.
Questions about Marketing analytics and CRO
What is conversion rate optimization (CRO)?
Conversion rate optimization is the practice of increasing the share of visitors who take a desired action, such as requesting a demo, signing up or completing a purchase, without spending more on traffic. It combines analytics, user research and experimentation: we find where people drop off in the funnel, form hypotheses about why, and test changes such as clearer headlines, shorter forms, better product information or a simpler checkout against the current version. Winning changes are kept and losing ones are discarded, so improvements are based on evidence rather than opinion. Because a higher conversion rate lowers the cost of every customer, CRO makes every other channel more profitable.
Why don't the numbers in Google Ads, Meta and our CRM match?
Each platform counts conversions with its own rules, attribution window and tracking method, and privacy changes such as cookie restrictions and iOS consent mean some conversions are modeled rather than observed. That is why platform reports often add up to more sales than you actually made. We fix the tracking first, then build one dashboard that uses the CRM or the store as the source of truth for revenue, and compare it with what platforms report to decide where budget should go.
More Growth services
All Growth services- Go-to-market strategyPositioning, ideal customer profile, pricing and a launch plan for a product, a segment or a new country.
- B2B demand generation and ABMAccount-based marketing, LinkedIn, search and outbound to fill your sales pipeline.
- B2C performance and e-commerce growthPaid social, Google Shopping, conversion optimization and retention for consumer brands and online stores.
- SEO, GEO and contentRank on Google and get cited by ChatGPT, Perplexity and Google AI Overviews.
- Paid mediaGoogle, Meta, LinkedIn and TikTok campaigns managed to a cost-per-lead or return target.
- CRM, email and lifecycle marketingCRM setup plus email and WhatsApp automation that nurtures leads and retains customers.
- Brand, design and websitesBrand identity, websites and landing pages that look credible and convert.
- Sales enablement and RevOpsSales playbooks, CRM pipelines and the processes that turn leads into revenue.
- Social media and communityContent, community management and creator partnerships on the networks your customers use.
Ready to grow?
Tell us what you sell, who you sell it to and where you want to be in a year. We'll come back with a go-to-market plan.