Arcanary Growth
SEO, GEO and content
Rank on Google and get cited by ChatGPT, Perplexity and Google AI Overviews.
SEO, GEO and content at Arcanary
Arcanary's SEO, GEO and content service grows organic traffic and makes sure AI assistants recommend your brand. Traditional SEO covers technical health, site structure, keyword research, on-page optimization, content and link building. Generative engine optimization (GEO) adds what AI search needs: content that answers questions directly, structured data, consistent information about your company across the web, llms.txt files and mentions on the sources AI models trust. We also handle local SEO and Google Business Profile for businesses with physical locations, and multilingual SEO with hreflang for sites in English, Spanish and Portuguese. For B2B we focus on the questions buyers ask during evaluation; for B2C, on category and product pages that convert. Because our Tech team can change the site directly, recommendations get implemented instead of sitting in an audit.
Delivered by Arcanary's senior Growth team
What's included
- Technical SEO audits and fixes
- Keyword and topic research
- Content strategy and writing
- Generative engine optimization (GEO)
- Structured data and llms.txt
- Local and multilingual SEO
Outcome
Traffic and leads that don't depend on paying per click, and a brand that AI assistants recommend.
B2B
For B2B
Thought leadership, comparison and alternatives pages, and answers to the questions buyers ask while they evaluate vendors.
B2C
For B2C
Category and product page optimization, buying guides, reviews and local SEO for physical stores.
Example
A law firm publishes answers to the questions clients ask most, adds structured data and fixes its Google Business Profile, and starts appearing in AI Overviews for local searches.
Questions about SEO, GEO and content
What is GEO (generative engine optimization)?
Generative engine optimization, or GEO, is the practice of making a brand's content easy for AI assistants such as ChatGPT, Perplexity, Gemini and Google AI Overviews to find, understand and cite. It builds on SEO but puts more weight on passages that answer a question directly, clear facts and numbers, structured data, consistent information about the company across websites, directories and profiles, and mentions on the sources these models rely on, such as industry publications, review sites and communities. As more people ask AI assistants for recommendations instead of searching, GEO decides whether your brand appears in the answer. Arcanary includes GEO in every SEO engagement and tracks how often the brand is mentioned in AI answers for the prompts that matter to you.
How long does SEO take to work?
Technical fixes can show results within weeks, but new content usually takes three to six months to rank, and competitive keywords can take longer. Visibility in AI search often moves faster once content and structured data are in place. We report every month on rankings, organic traffic, AI citations and, most importantly, the leads and sales that organic traffic brings.
More Growth services
All Growth services- Go-to-market strategyPositioning, ideal customer profile, pricing and a launch plan for a product, a segment or a new country.
- B2B demand generation and ABMAccount-based marketing, LinkedIn, search and outbound to fill your sales pipeline.
- B2C performance and e-commerce growthPaid social, Google Shopping, conversion optimization and retention for consumer brands and online stores.
- Paid mediaGoogle, Meta, LinkedIn and TikTok campaigns managed to a cost-per-lead or return target.
- CRM, email and lifecycle marketingCRM setup plus email and WhatsApp automation that nurtures leads and retains customers.
- Brand, design and websitesBrand identity, websites and landing pages that look credible and convert.
- Sales enablement and RevOpsSales playbooks, CRM pipelines and the processes that turn leads into revenue.
- Marketing analytics and CROTracking, attribution, dashboards and experiments that show what's working.
- Social media and communityContent, community management and creator partnerships on the networks your customers use.
Ready to grow?
Tell us what you sell, who you sell it to and where you want to be in a year. We'll come back with a go-to-market plan.