Arcanary Growth
Social media and community
Content, community management and creator partnerships on the networks your customers use.
Social media and community at Arcanary
Arcanary's social media service plans and produces content for LinkedIn, Instagram, TikTok, Facebook, YouTube and X, and manages the community around your brand. For B2B companies we focus on LinkedIn: company page content, founder and executive thought leadership, employee advocacy and event coverage. For consumer brands we focus on short video, trends, creators and influencers, user-generated content and fast responses to comments and messages. Every month includes a content calendar, production, publishing, community management and a report on reach, engagement, followers and the traffic and leads social media brings. Content is created in English, Spanish and Portuguese and adapted to each market rather than translated word for word.
Delivered by Arcanary's senior Growth team
What's included
- Social strategy and content calendar
- Content and short video production
- Community management
- LinkedIn thought leadership
- Influencer and creator partnerships
- Social listening and reporting
Outcome
A consistent presence that builds trust and brings real traffic and leads.
B2B
For B2B
LinkedIn first: founder-led content, employee advocacy, customer stories and event coverage.
B2C
For B2C
Short video on Instagram, TikTok and YouTube, creators and influencers, and fast community responses.
Example
A founder publishes on LinkedIn every week with posts ghostwritten from a monthly interview, while the company page shares customer stories and event highlights.
Questions about Social media and community
Which social networks should we be on?
A few networks done well beat many done poorly. Most B2B companies should prioritize LinkedIn, plus YouTube if they can produce video. Consumer brands usually prioritize Instagram and TikTok, with Facebook still relevant for older audiences and local businesses in Latin America. We recommend networks based on where your customers spend their time and what your team can sustain every week.
Do you work with influencers?
Yes. We find creators who match your audience, negotiate terms, brief them, manage content approval and measure results with tracking links and discount codes. For B2B we work with industry experts and newsletter writers rather than lifestyle influencers.
More Growth services
All Growth services- Go-to-market strategyPositioning, ideal customer profile, pricing and a launch plan for a product, a segment or a new country.
- B2B demand generation and ABMAccount-based marketing, LinkedIn, search and outbound to fill your sales pipeline.
- B2C performance and e-commerce growthPaid social, Google Shopping, conversion optimization and retention for consumer brands and online stores.
- SEO, GEO and contentRank on Google and get cited by ChatGPT, Perplexity and Google AI Overviews.
- Paid mediaGoogle, Meta, LinkedIn and TikTok campaigns managed to a cost-per-lead or return target.
- CRM, email and lifecycle marketingCRM setup plus email and WhatsApp automation that nurtures leads and retains customers.
- Brand, design and websitesBrand identity, websites and landing pages that look credible and convert.
- Sales enablement and RevOpsSales playbooks, CRM pipelines and the processes that turn leads into revenue.
- Marketing analytics and CROTracking, attribution, dashboards and experiments that show what's working.
Ready to grow?
Tell us what you sell, who you sell it to and where you want to be in a year. We'll come back with a go-to-market plan.