Arcanary Growth
B2C performance and e-commerce growth
Paid social, Google Shopping, conversion optimization and retention for consumer brands and online stores.
B2C performance and e-commerce growth at Arcanary
Arcanary's B2C growth service helps consumer brands, online stores, apps and service businesses win more customers profitably and get them to buy again. On acquisition we run Meta, TikTok and Google campaigns driven by weekly creative testing, product feeds for Google Shopping and Performance Max, and marketplace listings on platforms such as Mercado Libre and Amazon. On conversion we speed up the store, improve product pages and shorten checkout, validating each change with A/B tests. On retention we build welcome, abandoned cart, post-purchase and win-back flows by email, SMS and WhatsApp. Reporting focuses on return on ad spend, customer acquisition cost, average order value and lifetime value, so growth stays profitable as budgets increase. It pairs naturally with Arcanary's Shopify development and the WhatsApp Commerce product.
Delivered by Arcanary's senior Growth team
What's included
- Meta and TikTok Ads
- Google Shopping and Performance Max
- Creative production and testing
- Conversion rate optimization
- Email, SMS and WhatsApp flows
- Marketplaces and product feeds
Outcome
More orders at a profitable acquisition cost, and customers who come back.
Example
A fashion brand scales its Meta budget while holding its target return on ad spend, by testing new creatives every week and adding an abandoned-cart flow on WhatsApp.
Products
Questions about B2C performance and e-commerce growth
What is a good ROAS?
There is no universal number: a good return on ad spend depends on your gross margin, average order value and how much repeat purchases are worth. A brand with 70% margins can grow profitably at a ROAS of 2, while a reseller with 20% margins may need 5 or more. We start by calculating your break-even ROAS and target customer acquisition cost from your unit economics, and then manage campaigns against those numbers rather than a generic benchmark. We also track blended metrics, such as the marketing efficiency ratio (MER), so platform-reported results don't hide the real picture.
Do you produce the creatives?
Yes. We produce static ads, short videos and UGC-style content, direct product photography, and refresh creatives every week or two, because creative fatigue is the most common reason consumer campaigns stop working. If you have an in-house design team or agency, we write the briefs and test what they produce.
More Growth services
All Growth services- Go-to-market strategyPositioning, ideal customer profile, pricing and a launch plan for a product, a segment or a new country.
- B2B demand generation and ABMAccount-based marketing, LinkedIn, search and outbound to fill your sales pipeline.
- SEO, GEO and contentRank on Google and get cited by ChatGPT, Perplexity and Google AI Overviews.
- Paid mediaGoogle, Meta, LinkedIn and TikTok campaigns managed to a cost-per-lead or return target.
- CRM, email and lifecycle marketingCRM setup plus email and WhatsApp automation that nurtures leads and retains customers.
- Brand, design and websitesBrand identity, websites and landing pages that look credible and convert.
- Sales enablement and RevOpsSales playbooks, CRM pipelines and the processes that turn leads into revenue.
- Marketing analytics and CROTracking, attribution, dashboards and experiments that show what's working.
- Social media and communityContent, community management and creator partnerships on the networks your customers use.
Ready to grow?
Tell us what you sell, who you sell it to and where you want to be in a year. We'll come back with a go-to-market plan.