Arcanary Growth
CRM, email and lifecycle marketing
CRM setup plus email and WhatsApp automation that nurtures leads and retains customers.
CRM, email and lifecycle marketing at Arcanary
Arcanary's CRM and lifecycle marketing service turns contacts into customers and customers into repeat buyers. We set up or clean up your CRM, whether HubSpot, Salesforce, Pipedrive, Zoho or another platform, with the pipeline stages, properties, lead scoring and integrations your team needs. On top of it we build automated journeys: lead nurturing that moves prospects toward a demo, onboarding sequences for new customers, newsletters, abandoned cart and post-purchase flows, re-engagement campaigns and WhatsApp messaging through the official Business API. Every message is segmented by behavior and stage, and every journey is measured on conversions and revenue. It is the bridge between marketing, sales and customer success.
Delivered by Arcanary's senior Growth team
What's included
- CRM setup and migration (HubSpot, Salesforce, Pipedrive)
- Lead scoring and pipeline design
- Email marketing and newsletters
- Marketing automation journeys
- WhatsApp Business API campaigns
- Segmentation and personalization
Outcome
No lead left without follow-up, and more revenue from the customers you already have.
B2B
For B2B
Lead nurturing, scoring and handoff to sales, plus onboarding and expansion journeys for existing customers.
B2C
For B2C
Welcome, abandoned cart, post-purchase, replenishment and win-back flows by email, SMS and WhatsApp.
Example
An email funnel that nurtures leads until they book a demo, and a WhatsApp message that recovers abandoned carts within the hour.
Products
Questions about CRM, email and lifecycle marketing
Which CRM do you recommend?
For most small and mid-sized companies we recommend HubSpot, because marketing, sales and service share one database and teams adopt it easily. Salesforce suits larger sales organizations with complex processes, and Pipedrive or Zoho suit lean teams that mainly need a clear pipeline. We aren't tied to any vendor: we recommend based on your process, team size and budget, and we can migrate data from spreadsheets or another CRM.
Can you send marketing messages on WhatsApp?
Yes, through the official WhatsApp Business API, with approved message templates, customer opt-in and segmentation, which keeps your number from being blocked. We use it for broadcasts, cart recovery, reminders and conversational sales, and it can connect to Arcanary's WhatsApp Commerce product so customers buy without leaving the chat.
More Growth services
All Growth services- Go-to-market strategyPositioning, ideal customer profile, pricing and a launch plan for a product, a segment or a new country.
- B2B demand generation and ABMAccount-based marketing, LinkedIn, search and outbound to fill your sales pipeline.
- B2C performance and e-commerce growthPaid social, Google Shopping, conversion optimization and retention for consumer brands and online stores.
- SEO, GEO and contentRank on Google and get cited by ChatGPT, Perplexity and Google AI Overviews.
- Paid mediaGoogle, Meta, LinkedIn and TikTok campaigns managed to a cost-per-lead or return target.
- Brand, design and websitesBrand identity, websites and landing pages that look credible and convert.
- Sales enablement and RevOpsSales playbooks, CRM pipelines and the processes that turn leads into revenue.
- Marketing analytics and CROTracking, attribution, dashboards and experiments that show what's working.
- Social media and communityContent, community management and creator partnerships on the networks your customers use.
Ready to grow?
Tell us what you sell, who you sell it to and where you want to be in a year. We'll come back with a go-to-market plan.