Arcanary Growth
Paid media
Google, Meta, LinkedIn and TikTok campaigns managed to a cost-per-lead or return target.
Paid media at Arcanary
Arcanary's paid media service plans, launches and optimizes advertising on Google (Search, Shopping, Performance Max and YouTube), Meta (Facebook and Instagram), LinkedIn, TikTok and programmatic display. Every campaign starts with tracking: conversion events, offline conversions from the CRM and server-side tagging where it matters, so platforms optimize for real customers instead of cheap clicks. We structure accounts around your goal, whether that is cost per qualified lead, cost per opportunity or return on ad spend, test audiences and creatives continuously and move budget to what works. Campaigns run in ad accounts that belong to you, and you get a clear weekly view of spend and results. Paid media is often combined with our B2B demand generation or B2C growth services.
Delivered by Arcanary's senior Growth team
What's included
- Google Ads: Search, Shopping, Performance Max and YouTube
- Meta Ads
- LinkedIn Ads
- TikTok Ads
- Retargeting and programmatic
- Conversion tracking and offline conversions
Outcome
Ad spend that is tracked to the sale and steadily moved to the campaigns that pay back.
B2B
For B2B
LinkedIn and Google Search aimed at specific roles and accounts, optimized on cost per qualified opportunity.
B2C
For B2C
Meta, TikTok and Google Shopping optimized on return on ad spend and new customer acquisition.
Example
A Google Ads campaign tracked all the way to the sale, by sending closed deals from the CRM back to Google as offline conversions.
Questions about Paid media
Which ad platform is best for my business?
It depends on who you sell to and how they buy. Google Search is the best place to capture people already looking for what you offer, in both B2B and B2C. LinkedIn is the most precise way to reach business decision makers by role and company, although clicks cost more. Meta and TikTok are usually the main acquisition channels for consumer brands, because they create demand with video and reach broad audiences at a low cost. Most clients use two or three platforms: we recommend a starting mix in the diagnosis and adjust it based on results.
Is there a minimum ad budget?
We don't set a fixed minimum, but each platform needs enough budget to exit its learning phase and produce reliable data. In the diagnosis we estimate the budget needed to reach your goals from the expected cost per lead or acquisition, and we tell you plainly if a channel won't pay off at your current budget.
More Growth services
All Growth services- Go-to-market strategyPositioning, ideal customer profile, pricing and a launch plan for a product, a segment or a new country.
- B2B demand generation and ABMAccount-based marketing, LinkedIn, search and outbound to fill your sales pipeline.
- B2C performance and e-commerce growthPaid social, Google Shopping, conversion optimization and retention for consumer brands and online stores.
- SEO, GEO and contentRank on Google and get cited by ChatGPT, Perplexity and Google AI Overviews.
- CRM, email and lifecycle marketingCRM setup plus email and WhatsApp automation that nurtures leads and retains customers.
- Brand, design and websitesBrand identity, websites and landing pages that look credible and convert.
- Sales enablement and RevOpsSales playbooks, CRM pipelines and the processes that turn leads into revenue.
- Marketing analytics and CROTracking, attribution, dashboards and experiments that show what's working.
- Social media and communityContent, community management and creator partnerships on the networks your customers use.
Ready to grow?
Tell us what you sell, who you sell it to and where you want to be in a year. We'll come back with a go-to-market plan.