Arcanary Growth
Sales enablement and RevOps
Sales playbooks, CRM pipelines and the processes that turn leads into revenue.
Sales enablement and RevOps at Arcanary
Arcanary's sales enablement and revenue operations (RevOps) service aligns marketing, sales and customer success around one process and one source of data. On enablement we create sales playbooks, discovery and demo scripts, objection handling guides, battlecards against competitors, case studies, proposals and pricing calculators. On operations we design pipeline stages, lead routing and response times, automate data entry and follow-up tasks, connect the CRM with billing and support tools, and build the dashboards that show pipeline, forecast and win rates. We can also help set up and train sales development (SDR) teams for outbound. The goal is a sales process where no lead falls through the cracks and leadership can trust the forecast.
Delivered by Arcanary's senior Growth team
What's included
- Sales playbooks and scripts
- Battlecards and case studies
- Pipeline design and lead routing
- CRM automation and data hygiene
- Forecasting and sales dashboards
- SDR team setup and training
Outcome
Shorter sales cycles, higher win rates and a forecast leadership can trust.
B2B
For B2B
The core of B2B selling: pipeline stages, handoffs between SDRs, account executives and customer success, and forecasting.
B2C
For B2C
Inside sales and call center processes for high-ticket consumer purchases, such as real estate, education and travel.
Example
A distributor connects its CRM to billing, routes inbound leads by region within minutes and gives each rep a playbook with scripts for its three main segments.
Questions about Sales enablement and RevOps
What is revenue operations (RevOps)?
Revenue operations, or RevOps, is the function that unifies the processes, tools and data of marketing, sales and customer success so the whole revenue engine works as one system. Instead of each team keeping its own spreadsheets and definitions, RevOps agrees on shared stages and metrics, keeps the CRM clean, automates handoffs and builds reporting everyone trusts. For a growing company it usually means faster lead response, fewer deals lost between teams, a reliable forecast and less time spent on manual data entry. Arcanary offers RevOps as a service for companies that don't yet have a dedicated team, and works with in-house RevOps teams on projects such as CRM migrations and integrations.
Do you train our sales team?
Yes. Enablement includes workshops on the playbook, discovery and demo practice, CRM usage and, if needed, AI tools for prospecting and call preparation. Training is delivered in English, Spanish or Portuguese, in person or remotely.
More Growth services
All Growth services- Go-to-market strategyPositioning, ideal customer profile, pricing and a launch plan for a product, a segment or a new country.
- B2B demand generation and ABMAccount-based marketing, LinkedIn, search and outbound to fill your sales pipeline.
- B2C performance and e-commerce growthPaid social, Google Shopping, conversion optimization and retention for consumer brands and online stores.
- SEO, GEO and contentRank on Google and get cited by ChatGPT, Perplexity and Google AI Overviews.
- Paid mediaGoogle, Meta, LinkedIn and TikTok campaigns managed to a cost-per-lead or return target.
- CRM, email and lifecycle marketingCRM setup plus email and WhatsApp automation that nurtures leads and retains customers.
- Brand, design and websitesBrand identity, websites and landing pages that look credible and convert.
- Marketing analytics and CROTracking, attribution, dashboards and experiments that show what's working.
- Social media and communityContent, community management and creator partnerships on the networks your customers use.
Ready to grow?
Tell us what you sell, who you sell it to and where you want to be in a year. We'll come back with a go-to-market plan.